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| Our political ad campaign is published in The Independent on Sunday, plus insight from our creative director, Jon Brierley. |
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| We are proud to have produced the UK's first retail media planning website for brands and agencies. |
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| Pepsico brand our online campaign for Walkers Brit Trips 'Best in Class 2008'. |
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Brit Trips Virtual Scratchcard gets 4.6m hits
August 2008
Walkers Crisps asked Alphabet to come up with an online solution for giving away a million bonus points as part of their national Brit Trips campaign.
Our solution was to produce a virtual scratchcard which gave the player a one in four chance of winning and was limited to one play per person per day.
It was a massive success, registering nearly 5 million hits in 8 weeks and boosting the profile of the campaign. Through the Virtual Scratchcard, Walkers managed to give away over a quarter of a million Brit Trip points to Co-operative customers. We also produced a range of in-store POS to drive customers to the site, including tear-off barkers, crowners and posters.
It prompted Walkers to label the campaign 'Best in Class 2008'.
See how the Virtual Scratchcard worked > |
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