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| Our political ad campaign is published in The Independent on Sunday, plus insight from our creative director, Jon Brierley. |
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| We are proud to have produced the UK's first retail media planning website for brands and agencies. |
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| Pepsico brand our online campaign for Walkers Brit Trips 'Best in Class 2008'. |
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Alphabet launches PlanMyMedia.com
October 2008
We are proud to have produced the world's first retail media planning website for brands and agencies. The site allows access to a growing portfolio of retail communication channels across an impressive range of high street retailers, who collectively reach out to millions of customers on a daily basis.
We organised much of the launch at the Charlotte Street Hotel, London, and produced items to give out on the big day. These were an introductory guide leaflet plus a 'retail media construction kit': a branded box of lego blocks which represented the building blocks of a media campaign.
As a respected POS specialist, Alphabet London gave a presentation at the launch highlighting the media channels available through the site, plus our top ten golden rules of POS design.
View the site > |
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