Walkers Brit Trips
Walkers Crisps asked Alphabet to come up with an online solution for giving away a million bonus points as part of their national Brit Trips campaign.
Our solution was to produce a virtual scratchcard which gave the player a one in four chance of winning and was limited to one play per person per day.
It was a massive success, registering nearly 5 million hits in 8 weeks and boosting the profile of the campaign. We also produced a range of in-store POS to drive customers to the site, including tear-off barkers, crowners and posters.
See how the Virtual Scratchcard worked > |
