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Gillette Fusion
We delivered a brand-driven online game for Gillette that promoted their sponsorship of National League Rugby.
The game itself involved running a ball through a series of oncoming rugby players to reach the try-line, which lead to a data capture site and the chance to win Rugby League related prizes.
This provided Gillette with a simple useful device for capturing consumer data. The campaign was enhanced by our in-store POS including branded leaflets and shelf posters.
See how the Competition Microsite worked > |
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