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Walkers Great British Potatoes
The UK's no.1 crisp brand needed a presence in United Co-op Stores around the country. Pepsico employed Alphabet Soup to develop their 'Great British Potatoes' theme for a series of barkers.
We comissioned black & white photography of real-life farmers who have worked with Walkers for many years, to convey the brand's Britishness and heritage, and also to communicate The Co-operative's ethical stance on supporting the local community. |
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